A SUPPOSEDLY momentous day for Irish football at Uefa headquarters soon turned into a moneyball one as FAI chief executive Jonathan Hill forecasted a €25m windfall from co-hosting Euro 2028.
Hill was in bullish form as he spoke just metres away from his former employers in the English FA, well aware from his days as commercial director how a combination of results and staging extravaganzas drive turnover.
The FAI he joined in late 2021 as John Delaney’s successor still doesn’t have a primary sponsor for its men’s team but a combination of factors, including a Government handout in covid-19 resilience funds, has trimmed their debts from €63m to €44m.
Hill and his chief operating officer, David Courell, didn’t hide their giddiness at this granting of six matches to Dublin’s Aviva Stadium as a further boon to navigating the liabilities that strangle their cashflow through multi-million annual interest payments.
“As an association there is a material financial return from a relatively small outlay,” said Mayo man Courell, also previously part of the English federation.
“We stand to receive hosting fees for the use of the Dublin Arena and we will also benefit from a delivery bonus which will be shared amongst the five host Associations. Both of these payments will result in a boost to the FAI in 2028, a peak year in our debt repayment plan.”
Hill’s estimate of the largesse stems from three sources. Firstly, there’s the €6.2m pledged from the Government into ‘legacy projects’ to ensure the event doesn’t occur in isolation.
Moreover is the ‘€8m or €9m’ due from Uefa for staging the games and the predicted €10m the European body will fork out to each participating country in the tournament.
It’s odd to be talking about Ireland in a qualification sense when the last tournament experience was 2016 and another showpiece, next year’s Euros in Germany, will most likely proceed without them.
But exactly a year on from the horrendous Euro 2024 draw that third-seeded Ireland were handed in Frankfurt against France and Netherlands, all of the conversations related to this version in the distance were prefaced by Ireland’s involvement.
That’s not easy to envision amid the current malaise of the team, yet there’s too much at stake not to be upbeat.
Not just that injection of cash into the FAI’s bare coffers but keeping football front and centre in the eyes and ears of the ultimate funders: The Government.
Taoiseach Leo Varadkar was quick out of the blocks yesterday, breaking from budget duty to promise exchequer funding for the upgrades to Aviva Stadium and, most pressingly, for Casement Park to have shovels turning sods.
IFA supremo Patrick Nelson insisted no plan B exists if the legal and political wrangles don’t subside to mothball the GAA venue’s inclusion.
Still, it was Varadkar’s additional vow to work with the FAI for the betterment of the game that can be construed as a declaration of intent.
Facilities around the country, especially at national league grounds, are antiquated, the academy system so imperative in a post-Brexit era is starved of capital, and the infrastructural deficit overall is leaving football behind, both internationally and against rival codes.
Decades of FAI neglect, especially in the last one under a certain chief executive, exacerbated the problem, creating a stinging concoction of underdevelopment and overborrowing.
The upshot is the association relying on State support to fund 80% of their aspirational €863m, 15-year blueprint to modernise facilities and create an industry for budding professional prospects.
A legacy fund trumpeted yesterday, amounting to a miniscule €1.25m annually until the tournament rolls into Dublin, won’t make much of a dent.
“We’ve had positive discussions with some senior people within Government and I think they’ll be accelerated on the back of this news,” Hill beamed, adamant the month-long football festival will help, rather than hinder, their chances of loosening the Government’s purse strings.
“Yesterday’s budget wasn’t going to address the national development plan — that’s a separate issue — but one Sport Ireland is very focused on.
“We want to grow sport’s share of the (State) pot and football’s share of that pot.
“A number of senior people had said that if we were successful in hosting the Euros, it would be important to ensure facilities at grassroots and on a wider basis would be commensurate with us hosting a global event.
“I think it’s a logical thing to point to. We’ve five years to work hard, plan, and approach to build and argue our position in relation to facilities.”
And yet the worth of this tournament, be it commercial or societal, stems from Ireland luxuriating in the party they’re hosting.
Maybe it was a blessing that Dublin was stripped of their Euro 2021 games due to covid-19 restrictions, but the availability of two reserve places at the 2028 tournament for two non-qualifiers from the group is as comfortable a parachute one could want.
They’d just have to ensure Ireland only marginally miss out on a top-two finish, for it appears almost certain the criteria to split, say, three nations will be performance over that campaign.
“Honestly, I have an opinion but I’m going to wait for Uefa to voice theirs,” said Hill when asked if that method trumped Fifa ranking for fairness. “Most people would want to have clarity as soon as possible.”
Yesterday’s tap-in at the home of European football provided a foundation to begin dealing in certainties but there’s typically a ceiling on those within the complex financial backdrop of Irish football.