This weekend’s Aer Lingus College Football Classis between Georgia Tech and Florida State University has sold out ahead of Saturday’s NCAA opener on Irish soil.
Some 47,000 fans, mainly from the United States, will watch the first game of the College Football season – now a fixture on the Irish and US sports calendar.
A number of key events will take place through Dublin to mark the game including a tripleheader of match-ups at Energia Park, Donnybrook – including a game between the Irish Wolfhounds and Team GB sides.
American football clinics will take place at Ballyboden St Enda’s GAA and Kilmacud Crokes GAA grounds, also on Friday.
The game itself takes place on Saturday with fans asked to be in their seats from 4:30pm for the Aviva clash which kicks off at 5pm.
Online gaming and gambling operator bet365 has become “the first global sports betting partner of the Champions League”, Uefa has announced.
The three-year deal will see the UK firm sponsor the world’s premium club football competition from this season through to 2027.
The deal will see bet365 LED branding feature during games between Europe’s top clubs, adding a layer of complexity to Irish hopes of eradicating all branding from television screens before the watershed.
While the Gambling Regulation bill is limping its way towards law, how the Regulator plans to deal with this development will make for fascinating discovery.