When Boots' No1 skincare brand
says that it has a game-changing product on the way, the beauty world takes note, and so they should.In 2007, they left scorched earth behind them when they launched No7 Protect & Perfect Serum, a high street serum full of ingredients previously seen only in premium brands. The experts behind the brand have earned a stellar reputation as innovators and change-makers, and their products follow suit.
The skincare brand has just unveiled its newest innovation: the No7 Advanced Retinol 1.5% Complex Night Concentrate, exclusively available online at Boots.ie. The waiting list also tells its own story. More than 100,000 people have signed up for the latest skincare innovation from No7.
This supercharged and powerfully regenerative cocktail combines two of the most powerful age-defying ingredients, peptides and retinol in No7’s unique 1.5% Retinol Complex and MATRIXYL 3000 PLUS™.
As one of the most popular skincare ingredients of recent years, retinol is enjoying a major resurgence among beauty lovers. Around since the 1960s, retinol has been a notoriously tricky ingredient to deliver on. Depending on how it has been incorporated into a product, the retinol can actually break down before it takes effect on the skin, and when delivered in high potency doses, can cause inflammation and irritation in the skin.
For those of us who have yet to dip our toe into the retinol pool, it’s a form of vitamin A that is well-regarded as one of the most effective anti-aging skincare ingredients, boosting collagen production and encouraging cell renewal. As the experts from No7 point out, retinol can be used for much more than fine lines and wrinkles. As well as tackling those fine lines and wrinkles, retinol also works in the treatment of acne, blackheads, and clogged pores, smoothing skin and improving skin tone and pore size.
Along with retinol and lots of peptides that promise to plump up the skin, it seems that No7 ADVANCED Retinol 1.5% Complex Night Concentrate is coming to market at just the right time. In a research study
conducted by No7 78% of women said they are taking skincare more seriously as they get older, with 19% believing the best time to start using a skincare product with retinol is when a woman hits her thirties. In fact, says No7, even if there’s no visible signs of photo-ageing yet, the boost to skin renewal and surface skin cell turnover that retinol produces can benefit most women from their twenties.Dr Mike Bell, No7 Skincare Scientific Advisor, points out that that science is continually changing the face of skincare, and No7 ADVANCED Retinol 1.5% Complex Night Concentrate is a perfect example of how continued research and innovation leads to major changes in skincare.
“For a long time, there has been a perception that the higher the percentage of retinol in a product, the better it works,” he explains. “However, our breakthrough scientific research with our partners at the University of Manchester has found that 0.3% retinol delivers virtually the same age-defying benefits as a higher concentration retinol, but with minimum irritation. This is a real game-changer and will enable women to buy a highly effective skin regeneration formula with retinol that is also soothing on the skin.”
Combined with MATRIXYL 3000 PLUS™, a peptide blend which gives your skin bounce and elasticity while smoothing fine lines and wrinkles, and Bisabolol, a skin-calming ingredient to soothe and nourish, No7 ADVANCED Retinol 1.5% Complex Night Concentrate delivers 360° age-defying results.
Promising results after only one night, No7 ADVANCED Retinol 1.5% Complex Night Concentrate will gentle resurface your skin, reducing the appearance of fine lines, wrinkles and pigmentation as well as refining pores and evening skin tone and texture. Your skin will be smooth, hydrated and healthy.
Available exclusively online at Boots.ie No7 ADVANCED Retinol 1.5% Complex Night Concentrate is available at the introductory offer of €25.00 until 30th June 2020 (RP€36.00).
For more product information, visit: Here.
Boots ROI EPOS sales value and volume data for total facial skincare category. 52 weeks ended 23/11/2019.
The research was conducted by One Poll surveying 2,000 UK women aged 25-65 who use facial skincare products (18-23 March).