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Mon, 07 Aug, 2023 - 16:34

Zoom Video Communications, a one-time darling of the work-from-home era, is calling workers back to the office.

Employees who live near a Zoom location must be on-site two days a week, a company spokesperson said. A “hybrid approach” is most effective for Zoom, she said, because it will be in “a better position to use our own technologies, continue to innovate and support our global customers”.

The company’s eponymous video-conferencing software was a breakout hit of the pandemic as entire industries were forced to communicate virtually.

Since then, companies as varied as Amazon.com and Blackrock have increased the amount of time employees must spend on site.

Still, many offices remain lightly used, and there are signs that some roles may remain remote.

Offices in the north east of the United States were only at peak capacity 24% of the time in the first half of the year, according to data from Basking.io, a workplace-occupancy analytics company. Listings for remote jobs have also trended up in many cities.

Zoom itself has struggled to keep growing in a post-pandemic world. While its share price quintupled from March to October 2020, the stock has since retreated to pre-pandemic levels.

In an effort to resuscitate growth, Zoom is developing a wider suite of software tools for big businesses, including in-office collaboration products.

It has invested in startup Anthropic to include artificial intelligence in its software for managing and automating customer service requests.

During a May earnings call, chief executive officer Eric Yuan said that, while many chief executives want employees back five days a week, “I think the hybrid work is going to stay”.

Mr Yuan added: “I think hybrid work does bring another kind of huge opportunity to us.”