TikTok partners with Guaranteed Irish to launch online shop in Ireland
Bookstore, Partnership The Smooth Will Through Month And Shop See Brown, Among Those Selling Beginning Tiktok Cocoa Chapters This Pany
Social media giant TikTok has partnered with Guaranteed Irish to launch its online shop in Ireland.
TikTok Shop, open exclusively to businesses and shoppers based in Ireland, will bring shoppable videos and LIVE shopping directly to For You feeds, allowing local Irish sellers and Irish creators to sell directly through shoppable content on the app.
Guaranteed Irish membership is open to homegrown and international companies in Ireland across all sectors.
As part of the partnership, TikTok Shop will be offering Guaranteed Irish members access to exclusive support, which will include events and training.
The partnership will see Chapters Bookstore, Cocoa Brown, and Smooth Company among those selling through TikTok Shop beginning this month.
Brid O'Connell, CEO of Guaranteed Irish, said: "TikTok Shop represents an incredible opportunity for our retail members to connect with a new generation of shoppers in an innovative and engaging way.
"By enabling Guaranteed Irish businesses to showcase their products directly to millions of users on TikTok, we are empowering them to reach wider audiences, drive sales, and strengthen their presence in the digital marketplace.
Elaine Fox, Head of Ireland at TikTok said: "We're thrilled to be opening up TikTok Shop in Ireland so that our Irish users can discover and buy from homegrown Irish brands.
"For local businesses in Ireland, TikTok Shop is like having a bustling market square in the palm of their hand. Whether you are a one person business, a national brand or a creator, you can grow your business and income and that's great news for the Irish economy at large."
Unlike other countries, TikTok shop in Ireland will not display a shopping cart icon in your menu bar at the bottom of your screen. Instead, the service focuses on shopping from TikTok lives, shoppable businesses, and influencer ads.
You have to join a LIVE.
To do this you can either click the LIVE icon on the top left-hand side of your screen and search through the live streams or if you follow a particular store you can enable notifications via the BELL icon on the top right-hand side of your screen and join from there.
Once you've joined the live you will see a shop icon on the bottom left-hand corner of your menu bar.
Chapters Bookstore, BARE by Vogue, Cocoa Brown and The Smooth Company have all already embraced TikTok Shop.
Simply to their TikTok account and click SHOP from the link in their bio
Shoppable influencer videos are usually found on your 'For You' page. You will distinguish a shopping video from a regular video by the Promotional Content tag and links.
To buy from this video, simply click the links display with the yellow shop icon. Once you click on it, your products should appear.