The ieBusiness podcast meets Laura Modi, founder of baby formula brand Bobbie
Laura Modi Brand San Francisco Founded Bobbie Formula From In Baby Mayo,
Mayo woman Laura Modi was exhausted, frustrated, and facing her first bout of mastitis when staring at shelves of infant formula steeped in corn syrup, fillers, and palm oil.
When pregnant with her second child, she left her job and registered Bobbie Baby in the basement of her home in San Francisco, closing Bobbie’s first round of investment just weeks before giving birth.
In this episode of the Irish Examiner’s ieBusiness Podcast, in association with PwC, Laura spoke to business journalist Cáit Caden about the creation and expansion of Bobbi and the challenges they faced including an inflation crisis and a US formula shortage.
Each episode will feature an in-depth interview with a different leader, exploring their background, career trajectory, key challenges, and insights into the business world in their adopted country.