Apple today reported record sales in the holiday quarter, beating estimates as it benefited from high iPhone demand in China and withstanding supply chain constraints and Omicron-related disruptions.
Apple shares rose 1.75% in after-hours trading and are down 10% this year, in line with the broader market, as investors reconsider stocks that have soared during the pandemic and shift funds toward safer assets.
Chief executive Tim Cook had warned in October that chip shortages were affecting the manufacturing of most Apple products, and could lead to over $6bn (€5.3bn) in lost sales.
Chief financial officer Luca Maestri said that the effect had indeed been more than $6bn, but that constraints would decrease in the current quarter, ending in March.
With few rival phones debuting in the holiday shopping season, the iPhone 13, which started shipping days before the quarter began, led to worldwide phone sales revenue for Apple of $71.6bn, a 9% increase from the 2020 holiday season that handily beat Wall St targets, according to Refinitiv data.
Apple's smartphone market share in China reached a record 23% in the holiday quarter, when it was the top-selling vendor there for the first time in six years, research firm Counterpoint Research reported yesterday.
The company's overall fiscal first-quarter revenue was $123.9bn, 11% up from last year and higher than analysts' average estimate of $118.7bn. Profit was $34.6bn, or $2.10 per share, compared with analysts' expectations of $31bn and $1.89 per share.
The pandemic has accelerated the adoption of digital tools for communication, learning and entertainment, powering Apple to blowout sales across each of the company's segments, including computers, accessories, and tablets.
Apple's services business, which covers paid apps such as Apple TV+, Apple Music, and Apple Fitness, also has seen a big bump. Services revenue rose 24% to $19.5bn, topping analysts' estimates of $18.6bn. The company has 785m paying subscribers across its offerings, an increase from 620m a year ago, and 745m last quarter.
Sales for iPads fell 14% to $7.25bn compared with analyst estimates of $8.2bn, seeming to confirm industry predictions that iPads would have low priority for any scarce parts.
Sales for Macs rose 25% to $10.9bn compared with estimates of $9.5bn, and sales for accessories rose 13% to $14.7bn compared with estimates of $14.6bn.
For investors, the growing services business is helping mitigate production challenges. Apple is trading at 27 times expected earnings over the next 12 months.
While down from as much as 35 a year ago, it remains above the company's five-year average of 20 times expected earnings, according to Refinitiv.
Apple is facing competition pressure in the US and Europe that could lead to new regulations that cut into its services revenue, however.
Late last month, the Dutch Authority for Consumers and Markets (ACM) ordered Apple to make changes for apps on offer in the Apple App Store in the Netherlands by January 15 or face fines, after it found that the US company had abused its market dominance by requiring dating app developers to exclusively use Apple's in-app payment system.
Supply chain issues are dragging on and concern remains about how long it will take Apple to deliver its next big product, such as an augmented reality headset or an electric vehicle.
Apple had reported strong customer response to its latest release, the AirTag, when the accessory began shipping in the fiscal third quarter of 2021.
But smaller rivals are struggling to keep up with production, leading to Apple market share gains in regions such as China, said Angelo Zino of CFRA Research in a research note.
Neil Shah of Counterpoint Research said: "Since Apple has many customised components going into the iPhones, Macs, Apple Watch, and others and the scale (volume and price) at which it procures, Apple has been able to lock-in suppliers’ capacities to timely produce those parts with lesser delays."